PAMELA SOCORRO · CLEARWATER, FL

Virtual Assistant
Marketing, Sales & Operations Support

I help wellness and beauty founders keep inquiries moving, bookings organized, and client follow-up consistent. I bring 10+ years of small-business operations, customer experience, and marketing support.

Remote employment · Freelance support · English and Spanish

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Small business operations
with a people-first approach

01 / WHAT I BRING

Clear support.
Steady follow-through.

From the first inquiry through repeat business, I help organize lead follow-up, bookings, customer communication, and day-to-day operations. My background spans wellness, fitness, beauty, education, and e-commerce.

Executive & administrative supportScheduling & coordinationCRM & lead follow-upMarketing executionCustomer experienceProject follow-throughWorkflow documentationE-commerce operations

02 / EXPERIENCE

Work I’ve done

Founder & Operations Lead · Senja Studio

2026–Present

Built the business foundation from offer positioning through website, booking, CRM pipeline, follow-up workflows, and payment setup.
Configured and tested FG Funnels workflows for lead records, opportunity stages, appointment confirmations and reminders, and payment readiness.
Organized project execution and quality checks in Asana; documented operating information and working links in Notion.

Business Operations & Marketing Support · Mahogany Lash & Body · Project

2026

Mapped the customer journey across local discovery, booking, service, reviews, and repeat visits, then organized priorities for implementation.
Implemented post-appointment Square SMS review requests and prepared customer messaging; used Google Business Profile for review visibility.

Operations & E-commerce Lead · Senja Bloom

2021–Present

Run a multi-platform resale business across eBay, Poshmark, and Depop, managing sourcing, inventory, listing, pricing, promotions, buyer communication, fulfillment, and returns.
Use sold-item research and marketplace analytics to guide pricing and promotions; track inventory costs, fees, sales, and profit.
Maintain repeatable workflows for product intake, listing, relisting, order shipping, and customer service.

Temporary Administrative & Operations Roles

2017–2021

Executive Assistant → Digital Marketing Manager · Intelivate, Inc.

2014–2016

Supported the CEO with calendar and meeting coordination, research, payroll and time-tracking processes, follow-up, and operational planning.
Promoted to Digital Marketing Manager within about six months; coordinated interns, copywriters, and designers to move marketing work forward.
Managed WordPress updates and social publishing, supported video and live content, and conducted keyword research and Google Analytics review.

Co-Founder & Operations Lead · Body Altitudes Health & Fitness Studio

2013–2016

Co-launched and operated a membership-based fitness studio, coordinating hiring, onboarding, staff schedules, customer experience, vendors, and community partnerships.
Developed pricing and membership structures, managed budgets and daily operations, and supported expansion to a multi-room facility.
Helped coordinate operations for 14 instructors and three front-desk staff across concurrent programs and schedules.

Program Operations & Event Coordination · Zumba Fitness, LLC

2007–2012

Coordinated three to four instructor-training events per month, including venues, travel, schedules, materials, registration, payments, participant communication, and closeout.
Supported membership and merchandise sales at events; training events generated approximately $27K–$30K in monthly gross revenue, with 60–70% trainee-to-membership conversion.
Selected as a senior program representative and presenter based on execution quality and performance.

03 / SELECTED WORK